Turera Teknolojik Ürünler A.Ş. is a Turkish technology company founded in Istanbul in 2013. Turera’s first venture was backed by Alesta Venture Capital, a technology-focused investment group that recognised the company’s vision from the outset: to build a passive network infrastructure brand that the market could depend on.
That brand is Zemecs — Turera’s proprietary and registered trademark, developed exclusively for passive network infrastructure solutions.
Zemecs offers a complete range of products for modern network environments: copper and fiber cabling systems, 19″ indoor and outdoor racks/closures, PDUs, multimedia socket blocks and cable management solutions. This allows partners to source multiple product groups from a single supplier and reduce operational complexity.
We work with distributors, system integrators, contractors, telecom operators and architects across Europe, Middle East and Africa. Our partners use Zemecs to compete in projects where both performance and budget matter.
All product and supply operations are managed from Türkiye, with a structure built around export markets. Products are manufactured in line with international standards and supported by independent certifications.
The portfolio is designed not only for current project requirements, but also for evolving network needs. We consider the expectations of all roles involved in passive network infrastructure projects — from design and specification to installation, procurement and after-sales — and treat each as equally important. The result is a portfolio that is practical to specify, easy to install and straightforward to manage in real projects.
Zemecs is a smart choice for partners who need stable supply and premium performance without the premium price. We keep the approach straightforward: clear communication, predictable supply and products that perform as expected.
Vision
To be the passive network infrastructure brand that every project professional reaches for first.
Mission
To deliver a complete range of passive network infrastructure products that perform in the field, ship on time and fit the budgets that actually drive project decisions.
Turera was founded in Istanbul in 2013, backed by Alesta Venture Capital, with a clear mandate: build a passive infrastructure brand that the market could depend on. Zemecs was registered as the company’s proprietary brand from day one — purpose-built for passive network infrastructure and nothing else.
The founding team brought decades of hands-on experience in IT and electrical infrastructure sales, business development and general management. From the outset, they were supported by a network of professionals — both local and international — whose technical and commercial input directly shaped the product range and supply approach. That collective knowledge set the foundation for how Zemecs was built: not as a trading company, but as a product-focused brand with its own specifications, certifications and supply chain.
Product development was treated as seriously as supply. Some of what Zemecs brought to market was genuinely new — solutions that either didn’t exist or were available from very few sources at the time. Identifying gaps that the mainstream market leaves open remains central to how the portfolio is defined.
This proved particularly valuable in the telecommunications sector. Turera invested early in understanding what telecom operators actually require — not just in terms of technical performance, but also installation conditions and packaging formats that fit operational workflows. Turkcell selected Zemecs as a supply partner in 2014, a relationship that has continued without interruption since. Vodafone followed in 2019, and Bosna Telecom in 2022. Across both copper and fiber optic solutions, Zemecs became a preferred choice for how its products were specified, tested and delivered — not only for what they could do.
Growth was steady and deliberate. First Intertek (ETL) certifications were obtained at founding. By 2015, the portfolio included PDUs, multimedia socket blocks and cable trunking, with Delta/Force and 3P certifications added. Certification coverage extended across all major cabling topologies through 2016–2018, followed by TSE IEC 61156-5 and CPR in 2021 — the same year patented fiber optic connectors were introduced. In 2020, a single data center project called for 20,000 units of Cat.6A, delivered in full. That same year, the first hybrid cable shipment was delivered to Africa. The portfolio reached nearly 30 independent certifications by 2022.
Today, following new partnership agreements signed across EMEA in 2025, Zemecs is active in 25 countries — with references across finance, telecom, retail, public sector, commercial, industrial and health verticals.
Every product we supply meets international standards — with or without independent certification. Thirteen years of delivered projects and a near-zero failure rate are the proof.
Distributors, integrators and contractors across 25+ countries have already made the choice. Certified products. Competitive pricing. A team that responds. Find out what a Zemecs partnership looks like in your market.